Privacy Policy

Last updated: 28 Aug 2026

Dust In The Pit Lane, Unipessoal Lda ("we", "our", or "us") values your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, and safeguard your information when you use our website https://dustinthepitlane.com (the "Website"), in accordance with the General Data Protection Regulation (EU) 2016/679 ("GDPR").


1. Data Controller

The data controller responsible for your personal data is:

Dust In The Pit Lane, Unipessoal Lda
Email: info@dustinthepitlane.com


2. Personal Data We Collect

We may collect and process the following categories of personal data:

  • Data provided by you: name, email address, phone number, postal address.

  • Data collected automatically: cookies, IP address, location data, browsing behavior, website analytics.

  • Data from third parties: Facebook Pixel, Google Analytics.


3. Purpose of Data Processing

We process your data for the following purposes:

  • To respond to your inquiries and contacts.

  • To send newsletters and marketing communications (with your consent).

  • To process and deliver orders.

  • To comply with legal obligations (e.g., invoicing, shipping).

  • To analyze website usage and improve our services.

  • To provide personalized advertising.


4. Legal Basis for Processing

We process your personal data based on:

  • Consent - for newsletters and marketing communications.

  • Contract performance - for order processing and delivery.

  • Legal obligations - for invoicing and shipping compliance.

  • Legitimate interests - for internal analytics and website improvement.


5. Sharing of Personal Data

We may share your personal data with:

  • Analytics providers (e.g., Google Analytics).

  • Email marketing platforms (e.g., Mailchimp, Brevo).

  • Advertising and social media partners (e.g., Facebook Pixel).

All third-party providers are required to process your data securely and in compliance with GDPR.


6. International Data Transfers

Some of your personal data may be transferred outside the European Economic Area (EEA), particularly when using newsletter services based in the United States. In such cases, we ensure that appropriate safeguards are in place, such as the use of Standard Contractual Clauses (SCCs) approved by the European Commission.


7. Data Retention

We will retain your personal data only for as long as necessary for the purposes outlined in this Privacy Policy, or as required by law. Specifically:

  • Marketing and newsletter data will be kept until you withdraw consent.

  • Order and invoicing data will be retained for the period required by applicable law.

  • Contact information will be deleted upon request or when no longer needed.


8. Your Rights

As a data subject under GDPR, you have the right to:

  • Access your personal data.

  • Request rectification of inaccurate data.

  • Request erasure of your data ("right to be forgotten").

  • Restrict the processing of your data.

  • Request data portability.

  • Object to processing based on legitimate interests.

  • Withdraw consent at any time (without affecting prior lawful processing).

  • File a complaint with the Comissão Nacional de Proteção de Dados (CNPD) or another supervisory authority.

To exercise your rights, please contact us at info@dustinthepitlane.com.


9. Cookies and Similar Technologies

Our Website uses cookies and similar technologies for:

  • Essential purposes (website functionality).

  • Analytics (Google Analytics).

  • Marketing (Facebook Pixel, retargeting tools).

You will be asked for your consent to non-essential cookies via our cookie banner. You can also manage your cookie preferences in your browser settings.

For more information, please refer to our separate Cookie Policy.


10. Data Security

We apply appropriate technical and organizational measures to protect your personal data from unauthorized access, loss, misuse, or disclosure. However, no system is completely secure, and we cannot guarantee absolute security of your data.


11. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in legal, technical, or business requirements. Updates will be posted on this page with a new "last updated" date.


12. Contact

If you have any questions or requests regarding this Privacy Policy or your personal data, please contact us at:

Dust In The Pit Lane, Unipessoal Lda
Email: info@dustinthepitlane.com

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